Audience – Overview
- During the recorded period there were 1,216 non-bounce visits to the site, with total visits equaling 2,132.
- The average length of time spent on the site was 23:06.
- 51.32% of the site’s visitors were new visitors and 48.68% returning.
- 916 visitors were bounces.
Audience – Demographics
- The top three visitor cities are Kalamazoo (by far), Grand Rapids and Detroit.
- The top two languages are US-English and English with a combined total of 95.55% of the market, with German being a very distant third at 0.89%.
Traffic – Overview
- 9.52% of traffic is through referral.
- 23.89% of traffic comes from people searching for “Western Michigan University”.
- 48.61% of traffic comes from Google.
- If we’re even running any current campaigns, they’re doing poorly, as it only accounts for 0.14%
- Most people come by way of “marketing/academics”
Audience – Demographics
- There were 1,333 unique visitors and this number has stayed within a steady range.
- March 12th is the day with the highest number of views.
Page Views
- The marketing department homepage was viewed 830 times
- Marketing/academics
- The top four browsers were Chrome, Safari, Internet Explorer and Firefox.
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